Creature Comforts - SmallBiz100

Creature Comforts - SmallBiz100

 Creature Comforts – Pet Supplies Store – Ross on Wye


5th October 2021: Creature Comforts – pet supplies store based in Ross on Wye has been chosen as one of 100 impressive small businesses from across the UK to mark the official count down to this year’s Small Business Saturday UK.

Creature Comforts which provides the community of Ross on Wye with a range of products which your pets love from Raw, natural to pet/environmentally friendly products for domestic and wild animals. Founded by Chris Bainwell in 1993 and passed the torch onto Nina Gray in 2020, owner of Multi award winning Chepstow pet supplies (trading from 2012) & Paws Pets supplies & Grooming Salon (trading from 2014), during covid-19. Creature Comforts has been selected to be part of the campaign’s prestigious Small Biz 100 line-up, which showcases inspiring, independent businesses from across the country.

Now in its ninth year in the UK, Small Business Saturday celebrates small business success and encourages consumers to 'shop local' and support businesses in their communities. This year it is calling on the nation to share a ‘big thank you’ with small firms to recognise their vital role throughout the pandemic.

 Creature Comforts will be highlighted on social media on 5th October 2021 as part of the 100-day countdown to Small Business Saturday UK.


Nina Gray, Owner of Creature Comforts said:
“I am overwhelmed we have been chosen to be included in Small Biz 100 this year, It has been a challenging few years for our businesses with the severe weather, floods (in our other shops) and covid-19. Taking on a new shop during covid-19 seemed bonkers but thanks to the whole team from all of our shops (some working day, evening and night ensuring shelves are stocked, deliveries are completed and animals are healthy) we have done the best we can for our customers making sure their pets get what they need.
We are looking to expand the services in our Creature comforts store by including dog grooming and doggie day care which will be what dogs will need while their owners are going back to work. Pre Covid-19 In our other stores we have invited independent pet businesses inc. Micro chipping, Photography, Paw casting, First aid training & Dog Training. We look to do more things like this in Ross on Wye to share the love for our pets. 
We value promoting good animal care which we hold information days on certain products, post demo videos of our products on facebook and youtube channel. We aim to provide exceptional customer service and we do this by being there for the customer and the pet and giving good advice on what the pet needs, we have a store card so the customer can gain points and save money shopping in any of our shops. Also if you cannot find what you are looking for we can do our best to source it for you from our range of suppliers.
On the 5th of October 2021 we will be celebrating it with one off offers, competitions the dogs of Ross on Wye can enter, so bring your V.I.Pooches for treats and in with a chance to win prizes... with a special visitor visiting the store.”


Small Business Saturday UK will return on 4 December 2021, following record-breaking success last year, which saw an estimated £1.1 billion spent with small businesses on the day itself.

This year, ahead of the UN Climate Summit COP26 in Glasgow, the SmallBiz100 features small firms with a passion for sustainability, to demonstrate the important part small businesses play in tackling climate change and helping the UK to achieve net zero.  Creature Comforts works with a local cardboard recycling program to reduce the amount of cardboard going to landfill. Any plastic and metal is also separated and recycled locally for recycling. The use of paper has been reduced as much as possible and the paper which is used is recycled locally. The business has looked into environmentally friendly products e.g. poop bags, toys and accessories which both customers and pets love which help the planet.


Michelle Ovens CBE, Director of Small Business Saturday UK, said:
“Throughout the crisis we have been reminded of the special role that small firms play in local areas, looking after their customers, communities and the planet. We are excited to be kicking off this year’s campaign to show our thanks to amazing small businesses like Creature Comforts. As firms recover from the challenges of the pandemic we are calling upon everyone to get behind the campaign to make it our most impactful Small Business Saturday yet.”


A grassroots, not-for-profit campaign Small Business Saturday was originally founded by American Express in the U.S. in 2010. It remains the principal supporter of the campaign in the UK, as part of its ongoing championing the UK high street and commitment to encourage consumers to shop small.

On Small Business Saturday, customers across the UK go out and support all types of small businesses, both online and in brick-and-mortar stores. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Small Business Saturday attracts huge attention on the day itself, with an impact that last all year. Last year the campaign trended at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

About Small Business Saturday UK 

Small Business Saturday UK is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to 'shop local' and to support businesses in their communities.

In its ninth year Small Business Saturday is the UK's most successful small business campaign, which last year saw a record-breaking £1.1 billion spent with small businesses across the UK on the day, according to estimates.

The day itself takes place on the first Saturday in December each year, but with an impact that lasts all year round.

This year Small Business Saturday takes place on 4 December 2021.

To get involved in Small Business Saturday 2021 visit -

Online Shop And Click & Collect - Now Open!!!

Online Shop And Click & Collect - Now Open!!!

Our online shop is now open!

All of the items in our shop are not currently on the website but we are working to get as many as we can (currently 1,500 items) online so you can purchase/order your pets food and have it delivered or picked up in one of our stores.

Our Website shows what we have in stock in our 3 locations when you get the the payment screen if your local shop is not visible then they are currently out of stock. You are able to purchase items from other shops and request that the item is transfered to your local store (Please call the store after making the purchase and they will arrange a transfer to that store - please allow 1-2 days to transport items)

Frozen, extremely fragile, bulky or heavy items are only available for click and collect.

Sign up to our newsletter for updates and we will announce when the online shop is open

Helping Your dog in a Heatwave

Helping Your dog in a Heatwave

Heat Exhaustion in Dogs: Signs Your Dog Is Overheating

Overheating in dogs is not something to take lightly. As the weather heats up, it's important to keep an eye on your dogs behavior and how the heat affects your pup. Heat exhaustion in dogs can lead to serious and potentially fatal conditions such as heat stroke and cardiac arrest. To help keep your dog safe and cool during the summer, here is the lowdown on signs that he's overheating and how to prevent it:. 


Heat Exhaustion and Heat Stroke

Dogs are not like people, dogs don't sweat out excess body heat. While your dog does have a few sweat glands located in his paws, these do little to help regulate his body temperature. Instead, he does this through rapid, open-mouthed breathing, called panting. But sometimes panting isn't enough to keep him from getting overheated.

Heat exhaustion in dogs can occur when the body temperature becomes elevated above the normal temperature. Normal body temperature for dogs and cats is 101.0 to 102.5°F (38.3 to 39.2°C). Some people and some pets maintain a baseline temperature a little above or below the average, but if your pet's temperature rises above 104°F (40.0°C) or falls below 99°F (37.2°C), take your pet to your veterinarian as your pup is in the danger zone for heat stroke, during which the organs begin to shut down and his heart could stop altogether.


Warning Signs

Fortunately, it's not difficult to spot signs of overheating in dogs. Excessive panting is the first symptom. A dangerously overheated dog may collapse or experience convulsions, exhibit vomiting or diarrhea, and may also have gums or a tongue that turn blue or bright red. You may want to identify the problem before it gets that severe, though to intervene and prevent serious overheating. Early signs are more subtle - it may be as simple as your dog seems less responsive to commands than usual. When you call their name, instead of turning to look at you, he may wander away. If there is any question at all, get your dog out of the heat. Other signs of potential heat stroke include glazed eyes, excessive drooling, a rapid heart rate, dizziness or lack of coordination, fever, lethargy, and loss of consciousness.


Risk Factors

All dogs are at risk for overheating if the conditions are right, some breeds are more prone to it than others. This includes dogs with thick coats or long hair, very young or very old dogs, and brachycephalic breeds—those with short noses and flat faces, such as shih tzus, pugs, boxers, and bulldogs. Overweight dogs and those that suffer from medical conditions that cause difficulty breathing or heart problems are especially susceptible.

Extremely active dogs and working or hunting breeds (such as shepherds, retrievers, and spaniels) are also at a higher risk, especially during warm months. You should be careful to not push these dogs too hard, so make sure they get plenty of breaks to rest in the shade and that they are well-hydrated at all times.

Environmental factors can also place a dog at risk. Be aware not just of high temperatures, but also of high humidity, which can increase the chance of heat exhaustion in dogs. All dogs are at increased risk of overheating if they're not given adequate shade or another cooler place to relax indoors. And dogs left in a hot car are in serious danger of heat exhaustion and heat stroke. - Simple rule do not leave a pet in the car even if you have the windows open.


What to Do if Your Dog Is Overheated

At the first sign of overheating, immediately take action to cool down your dog. Try these steps:

  1. Immediately move your dog to a cooler area, either indoors where there is air conditioning or in the shade under a fan.
  2. Use a rectal thermometer to check his temperature. Heat exhaustion typically occurs when a dog's temperature falls between 103 and 106 degrees. A temperature above 106 places him at risk for heat stroke. If he's in the danger zone, call your veterinarian.
  3. If you're near a body of fresh water, such as a lake or a baby pool, let your dog take a dip to cool down. Otherwise, you can use cool, wet cloths or towels to help him out. Place your cool wet cloths on his neck, armpits, and between his hind legs, and you can also gently wet his ears and paw pads with cool water.
  4. If he's conscious and willing to drink, give him cool, fresh water. Don't force it, however, as it may end up in his lungs. If he can't or won't drink, or can't keep water down, wet his tongue with water instead. Don't feed him ice cubes, which could cause his temperature to drop too quickly, leading to shock.
  5. Get him to the vet. If you haven't already done so, call ahead so they can be ready to take immediate action as soon as you arrive.


Avoiding Heat Exhaustion in Dogs

Of course, the best cure is prevention. You can help keep your dog from overheating with some basic safety practices. These include limiting exercise or outdoor activity on excessively hot or humid days, providing plenty of shade and water when your dog is outdoors, and never, under any circumstances, leaving your pet in a parked car—not even in the shade with the windows rolled down. On mild days with temperatures in the 70s, the inside of a parked car can reach 120 degrees in minutes, making this an extremely dangerous environment to leave your dog, even for a short time.

If your pooch has energy to burn and needs some form of exercise in order to stay calm, take him swimming or let him run and play in the sprinkler before heading back indoors. You can also use a cooling body wrap or vest to help keep him cool without getting him wet. And if your dog has long hair or a thick coat, consider getting him a short haircut to get through the hot months—just be sure to leave enough fur to protect his skin from the sun.

Additionally, if you take your dog on long walks it might be better to take him during the cooler hours of the day such as early in the morning or later in the evening (keep in mind hot sidewalks and pavement can burn his footpads). Be sure to keep water with you and let him take a break every once in a while. If you run with your dog make sure to not overdo it. Just as hotter temperatures make it harder for you to stay hydrated on a nice run, it's even more true for your pup.

Finally, don't forget to put a plan in place for keeping your dog cool if the power goes out or the air conditioner stops working. As uncomfortable as you might be under such conditions, it's even worse for your dog, whose body temperature is already much higher than yours. If you plan to retreat to someplace cooler, be sure he'll also be welcome. Otherwise, consider leaving him at a kennel until it's safe for him to return home to cooler conditions.

Armed with the knowledge of how to recognize overheating, how to respond and how to avoid it in the first place, you can look forward to a safe, fun and happy summer with your four-legged friend.


Some products which could help:


New Award!!!

New Award!!!

We are please to announce our store in Monmouth (Paws Pets & Grooming Salon) has been awarded a SME Business Award for 'Best Independent Pet Shop in Wales' 

Thank you to all who have voted and a big congratulations to the Paws Pets Team on their achievement.

MicroChipping Event @ Paws Pets (Monmouth) & Creature Comforts (Ross on Wye)

MicroChipping Event @ Paws Pets (Monmouth) & Creature Comforts (Ross on Wye)

We are happy to welcome Pet Transfur! 🙂
At our Monmouth store (Advert Below)
And our Ross on Wye Shop (See advert below)
They will be offering free microchip testing, new microchipping & also ultrasounds 🐾
📍Booking is advised to ensure you get the time slot you want, but walk ins are allowed, although booked slots will take priority. Payment required at time of booking.
📞We’re shut tomorrow (Sunday) but we have our phone divert on, so you can still ring to book! 🥳


We have Been Nominated! We need your Vote 🐶

We have Been Nominated! We need your Vote 🐶

We have been nominated for

Best Customer Service

in the SME National Business

Awards 2021


Thank You to all our amazing customers, please vote, share and wish us luck 🤞



What makes these treats so popular?

Click to

Read more →

Dog Grooming - Monmouth

Dog Grooming - Monmouth

We are open as we are able to do so.

Call the shop on 01600715367 to book your (VIP) Very Important Pooch in for their next groom.

1st time visitors can benefit from 10% off their dogs first groom

Sign up to our Loyalty card where every £10 spent will give you 10 points, When you reach 100 points you will get £5 off your next purchase. Points can be earned from the groomers or items in the shop in all of our shops.

Like us on facebook for chances to enter our free competitions and be told about our promotions.

New Adventure @ Ross On Wye (Creature Comforts)

New Adventure @ Ross On Wye (Creature Comforts)

Following the retirement of Chris, Creature Comforts is now under new ownership.

Taking over at the beginning of September this year, Nina and Philip are well experienced in providing pet owners with everything they need. They also run and own Paws in Monmouth and Chepstow Pet Supplies Ltd.

They have substantially increased the stock available at Creature Comforts which includes a wide variety of food, treats, toys, accessories, bedding, clothing and health and hygiene products.

They cater for a wide range of animals from dogs, cats, small furries, aquatic, reptile, bird and all other wildlife.

In the coming months they will also be offering a dog grooming service which will be run by head groomer, Jodie, who is currently based at Paws in Monmouth.

Creature Comforts is based on Gloucester Road and is open Monday-Saturday 9am-5pm.

Pictured left to right: Pete, Mandy, Laura, Nina, Philip, Jodie


Written by Charlotte Reynolds

 Ross On Wye Online

Covid-19 Update (April 21)

Covid-19 Update (April 21)


  Chepstow Pet Supplies

Paws Pets Supplies


Creature Comforts   (Ross On Wye)


10 to 5 9 to 5 9 to 5


10 to 5 9 to 5 9 to 5


10 to 5 9 to 5 9 to 5


10 to 5 9 to 5 9 to 5


10 to 5 9 to 5 9 to 5


10 to 5 9 to 5 9 to 5


Closed Closed Closed


We ask that all Colleagues, Customers & Visitors do what we can to keep everyone safe:

  • Social Distancing - There is no limit to the number of customers which can enter the shops. We have kept the 2 Metre Spacing yellow tape on the floor, just to remind customers to allow for social distancing
  • Face Covering - It is still required to wear a mask in shops, if possible. If you do not have a mask please do not be offended if a staff member approaches and asks if you are able to wear one; If you are exempt please let us know. our staff are trained to recognize the Sunflower Lanyard as an exemption automatically.
Alternatively If you wish to phone ahead and purchase items over the phone we can put the items aside for a quick pickup.
  • Deliveries - If you feel unable to get to us we do offer home delivery. Please contact your local store to discuss availability, cost, delivery times and payment. We prefer customers to pay by card prior items being delivered to avoid contact. We will always place the items on the doorstep, knock the door and keep our distance. 
  • Dog Grooming - After following the governments guidelines the Dog Grooming Salon in Monmouth has re-opened on 9th November 2020. Contact our Monmouth store on 01600 715367 to book your dog in.
  • Our Staff - One or two of our colleagues and other customers are exempt from wearing masks on medical ground which should be identified by the sunflower Lanyard. We have put up sneeze screens to help keep everyone safe. If someone gets too close we ask that you politely ask them to keep to social distancing and back away discreetly. It is our main priority to keep everyone safe.
Contact Us
Chepstow Pet Supplies 01291 625460
Paws Pets Monmouth 01600 715367
Creature Comforts - Ross on Wye 01989 769808


We will be updating the website and social media when updates are announced by the english/welsh government.